Founder voice
We turn your experience and point of view into content that sounds unmistakably like you.
- LinkedIn ghostwriting
- Founder-led reels
- Podcast strategy
ABMUS Creative Studios
We make brands worth following.
From the first idea to the final cut, ABMUS Creative Studios plans, writes, shoots, edits and runs content for founders and brands across Instagram, YouTube, LinkedIn and podcasts.
Brands we’ve created with
Himalaya
Noww Club
Don’t take our word for it. Hit play.
Reels, Shorts, founder-led LinkedIn, podcasts, YouTube series and launch campaigns—work you can actually open, watch and read.
YouTube · Short-form · Strategy
SheThePeople
Turned important stories about women, culture and history into formats people could recognise—and return to.
Read the story ↘
Social film · Product launch
Lenskart
Creator stories, product launches and purpose-led films—each shaped around a different brief.
Play the film ↗
D2C · Scripts · Production
Gytree
Human, credible product stories for women’s health.
Watch on Instagram ↗
Podcast · Reels · Editorial
The Shaili Chopra Show
Long conversations reshaped into sharp ideas people wanted to discuss.
Watch on Instagram ↗
Brand partnership
Bharat Matrimony
A social-first conversation about compatibility, built to feel native to the feed.
View campaign ↗
Brand · GTM · Launch
Noww Club
Built the positioning, voice, social world and launch plan from a blank page.
Visit the brand ↗Some stories only need 60 seconds.
01Lost in history
A Russian woman who gave birth to 69 children
02Lost in history
The first openly gay prince of India
03Lost in history
An Indian woman jailed for fighting racial discrimination
04Questioning the norm
A question that makes a lot of men uncomfortable
05Questioning the norm
Is it too much to ask for?
06Questioning the norm
Why women prefer autos over cabs
07Questioning the norm
“Aaj kal ki ladkiyaan”
08Breaking barriers
Micro acts of feminism
09Breaking barriers
A father who never missed a beat
10Breaking barriers
The masculinity we need more of
11Culture, re-seen
Rekha: from scrutiny to stardom
12Culture, re-seen
Pride despite harsh scrutiny
13Culture, re-seen
Women standing up for themselves
14Culture, re-seen
Living life without limits
15Everyday truths
Every Indian woman will relate
16Everyday truths
In the end, who saves a woman?
17Everyday truths
Setting boundaries as an Indian woman
18Everyday truths
Ambition in an Indian household
From first thought to final post.
Come to us for one project, or bring us in as your content team.
Social channels
We build and run Instagram, YouTube and LinkedIn—from the plan to publish.
- Channel strategy
- Scripts, design and edits
- Publishing and iteration
Films & production
Product films, interviews, podcasts, reels and campaign creative—made by one team.
- Concepts and scripts
- Photo and video shoots
- Editing and finishing
Launches & campaigns
Make a new brand, product or idea easy to understand—and hard to forget.
- Positioning and identity
- Landing pages
- Launch content and GTM
Only need direction? Ask about a strategy sprint
How we work
No content for content’s sake.
Every engagement begins with four simple questions—and ends with work ready for the real world.
-
01
Understand
What are you building, who needs it, and why should they care?
-
02
Find the idea
We turn the answer into a clear story and creative direction.
-
03
Make it
We write, design, shoot, edit and publish the work.
-
04
Make it better
We learn from audience response and sharpen the next round.
The numbers—and the work behind them.
The brief, the creative decision and what changed next—side by side.
YouTube
SheThePeople
Make important stories easier to find, recognise and keep watching.
6.6 Cr → 30.6 CrChannel views · measured year
View case+
SheThePeople
Make important stories easier to find, recognise and keep watching.
The problem
Strong stories were landing as isolated uploads instead of a channel people could build a habit around.
The idea
Create repeatable formats, sharper hooks and clearer packaging across long-form YouTube and Shorts.
The outcome
6.6 Cr → 30.6 CrChannel views · measured year
The number followed a clearer creative system—not the other way around.
The story was strong. The packaging caught up.
We changed how people entered the work—with clearer formats, stronger hooks and a visual language they could recognise.
Podcast
The Shaili Chopra Show
Give every long conversation a useful second life.
241K → 8MInstagram views
View case+
The Shaili Chopra Show
Give every long conversation a useful second life.
The problem
The best moments in each episode were easy to miss once the full conversation had aired.
The idea
Find the sharpest argument in every episode, then cut reels and carousels around that one idea.
The outcome
241K → 8MInstagram views
The feed became a coherent extension of the show.
The show found a life between episodes.
One long conversation became several useful ideas, presented through one recognisable visual system.
Founder LinkedIn
Founder LinkedIn
Turn expertise and lived experience into a voice people recognise.
1,842 → 142,650Post impressions · supplied captures
View case+
Founder LinkedIn
Turn expertise and lived experience into a voice people recognise.
The problem
Their best thinking lived in calls and day-to-day work, not in a consistent public voice.
The idea
Interview for the real ideas, write in each person’s language and build recurring themes around AI, leadership, marketing and life.
The outcome
1,842 → 142,650Post impressions · supplied captures
Vandhana’s writing also established a consistent voice across leadership, motherhood and marketing.
Ankush Dixit · Supplied May and June 2024 captures ↗
- Post impressions
- 1,842→142,650
- Followers
- 2,021→15,247
- Profile viewers
- 126→1,892
- Search appearances
- 32→518
Brand launch
Noww Club
Turn an early-stage idea into a story ready for market.
0 → 700Followers · earlier portfolio record
View case+
Noww Club
Turn an early-stage idea into a story ready for market.
The problem
A new brand needed to explain who it was for before it could ask anyone to join.
The idea
Build the positioning, audience, brand voice, content system and launch plan as one connected piece.
The outcome
0 → 700Followers · earlier portfolio record
The positioning, voice and launch system became a live brand experience now open for applications.
View full capture ↗
What shipped
A launch system, not just a logo.
- Positioning and audience
- Brand voice and content system
- Go-to-market and launch plan
When to call us
The work is good. The story isn’t landing.
- Your founder has something useful to say, but no time to turn it into content.
- Your social feed is active, but it could belong to any brand.
- You are launching, and the story has not clicked yet.
- You have the brief, but need one team to carry it through to the final cut.
We work with founders, startups, D2C companies and purpose-led brands that want strategy and execution in the same room.
Building a company is hard enough. Building a brand shouldn’t be.
Tell us what you’re building, what is not working and where you want to go. We’ll come back with a clear next step—not a generic package.
